Art Passport YXE S2 - 2016

After the success of Art Passport YXE S1, myself and collaborator Reilly Forbes continued the project with Season 2. We adapted the design and logistics after learning how people interacted with the project and used the book. I created a new website using the framework of the previous one but updated all graphic elements to the new look. It was important to keep many elements of the brand similar for instant recognition, but the fresh look gave the project new life.

My role in Season 2 of this project was to determine the branding identity, and with that I created a logo, book, website, and support graphics.